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Itsdb |
03/16/06 |
Movie theaters may ask to jam cell phones
Wed Mar 15, 2006 2:28 AM GMT10
LAS VEGAS (Reuters) - Movie theater owners faced with falling attendance are considering asking federal authorities for permission to jam cell phone reception in an attempt to stop annoying conversations during films, the head of the industry's trade group said on Tuesday.
Industry leaders at the ShoWest conference for theater owners want to find ways to win back crowds.
"I don't know what's going on with consumers that they have to talk on phones in the middle of theaters," John Fithian, president of the National Association of Theater Owners, told the ShoWest conference in Las Vegas.
Theaters are trying a number of ways to silence cell phones, from sweeps by ushers to funny fake movie trailers urging viewers to shut off phones.
Fithian said owners were considering other steps if that does not work.
"We will actually petition the Federal Communications (Commission) to remove the block" on jamming cell phones, he said.
That may be difficult, since federal law and FCC rules prohibit the use of cell phone jammers.
The industry is broadly trying to increase interest in the movies.
Motion Picture Association of America Chief Executive Dan Glickman told ShoWest that the industry is researching why and when people go to the movies and might consider an advertising campaign to encourage people to go out to the movies, just as the milk industry has succeeded with its Got Milk? campaign.
© Reuters 2006. All Rights Reserved.
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Ok, this is more thinking out loud than a question, but are these people just that stupid? They want to broadly "increase interest in the movies" and the best they can come up with is to jam cell phones? Granted, nobody wants to hear a cell phone - or the conversation - when they go to the movies so the moviegoers have some responsibility, but is this even remotely going to increase attendance?
How about making better movies?
How about making more movies that entertain instead of indoctrinating or making political statements?
How about making more movies a family can watch together as opposed to expressing the depth of the filmmaker's grasp of vocabulary?
How about treating us as customers instead of criminals? For crying out loud I can't even make a backup copy of a DVD.
How about letting us go to a show for less than an arm and a leg?
Your thoughts?
Steve |
Clarification/Follow-up by Itsdb on 03/16/06 10:59 pm:
Correction: the mangled phrase "as opposed to expressing the depth of the filmmaker's grasp of vocabulary" should have read...
"as opposed to expressing the filmmaker's grasp of profanity"
Clarification/Follow-up by fredg on 03/17/06 3:39 pm:
Hi,
Jamming cell phone reception will probably be legal; either by movie theaters or by the airlines.
Recently, there are Network News reports about Airlines taking a drastic measure of either requesting cell phones not be used during landing and take-off, or actually jamming their signals.
Cell phones are found to be interfering with instrumentation signals for landings and take-offs.
There will be, eventually, limits on where cell phones can be used. "hang up your guns, boys, before you enter the saloon". Times change.
Best wishes,
fredg
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