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| Mary Kay Sales Technique |
Rhinestone |
08/24/04 |
Hi,
I was wondering how others feel about the way Mary Kay direct sells their products. I think the products are good, but the overgushing and fawning over customers appears to be so fake. Why do companies feel the need to sell in this fashion and why don't they sell products in a down-to-earth way? I hate to be sweet-talked and I wonder if others feel the same.
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| Answered By |
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bal317
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08/24/04 |
Hello: I think that when Mary Kay started it was the era when the natural housewife did not have the luxery of having a 2 car family, and she stayed very home bound, plus many who lived in areas that could only imagine the rich and famous having someone take time to pamper and gloat over another human being specially a woman. So with the dealer's doing such a sales job in such fashion, it made them feel so good and special plus with the product producing such a lavish look that all the total package appealed to them, and right in their own areas. Remember even massage theraphy had a taboo and many men had places to go to get those, women just stood back and imagined all the hands on to relax and give the body special treatments. Then women were women in a fashion they called "lady-like", they were to be frail, distinquished and definately no type of sloppy clothing rarely in the house and a huge no no when doing any type of business transactions or even going shopping. Because this technique gave way to make a huge fortune for the Company that type of sales tactics stayed. Just my opinion. bal317 |
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